Her Majesty Queen Máxima receives the new Health~Holland Guide
In the attendance of her Majesty Queen Máxima, the organising partners Health~Holland and Task Force Health Care proudly presented the fifth edition of the Health~Holland Guide during World of Health Care 2017 in the Fokker Terminal, The Hague.
The Health~Holland Guide (HHG) represents a wide range of innovative Dutch life sciences and health organisations, which are active worldwide. By connecting the right people and promoting Dutch organisations the guide has been a very successful promotional tool of the Dutch Top Sector Life Sciences & Health (LSH) and still is a successful way to increase brand awareness and stimulate business. Executive Director of the Top Sector LSH, Nico van Meeteren, handed the HHG to her Majesty Queen Máxima, and underlined the worldwide impact and importance of this guide during official trade missions and visits to the most prominent medical trade fairs and conferences.
Nico van Meeteren: “This booklet has an enormous footprint around the world. It shows the world what the Netherlands can bring in the field of healthcare solutions.”
Additionally, Dutch embassies, consulates and Netherlands Business Support Offices (NBSO) receive the guide for promotional purposes. As a result international stakeholders use the guide to quickly find Dutch potential business partners. Last year the guide travelled to more than 30 countries around the globe! Let’s spread our innovative sector worldwide.